Alternative names for the Internet
- The Worldwide Web
- Mine of Informationen
- Informationen Mesh
So much of the internet has been branded, what’s interesting now is what different brands end up with as metaphors.
- Cohen
Remote computing industry
- Amazon called its infrastructure Cloud (2006)
- Reverse chronological feeds were called Stream (2009)
- Twitter was called global town square (2011)
Internet metaphors form the perception of concept but can also limit its use
- Gmail broke Email’s mail metaphor with tags instead of physical folders
Metaphors about information are particularly powerful, as information is fairly formless
- Facebook redefined the terms
- Friendship for any connection
- Newspaper for its home feed
- Twitter is a global town square
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